I just had to tell you about this awesome piece of writing that I read.
You know how when you're watching Veronica Mars (HINT!!!) or whatever, and it comes to the big reveal and you're all like, "Wow, didn't see that coming." Usually, I'm thinking, "but I should have, and I'm sure I would have if I was at all competitive or paying proper attention to the plot and not the hot guys."
Well, in books I rarely get a truely good "didn't see that coming," mostly because I can flip back a couple of pages and be all, "Yeah, that makes sense now."
However, in this book I read recently (and am purposely not naming for as long as possible so that you'll continue to go with me on the 'awesome piece of writing' thing) the reader is totally thinking one thing, by way of the previous scene being about the person you think the scene is about.
It never says it is (and right at the end, it says it isn't) but we're so conditioned to fall for these segues and ostensibly-talking-about-someone-else-when-it's-soooo-obvious-who-it's-really-about type tricks, that the reader (ok, I) totally falls for it, and when it actually is about who they're 'ostensibly' talking about, it is a total shock.
Well written, Ann Brashares.
Ok, so now I have you convinced, go read The Sisterhood of the Travelling Pants: Forever In Blue: The Fourth Summer of the Sisterhood.